Portfolio and Achievements

Showcasing my skills, experience, and achievements in product marketing field.

Launching GoDaddy Academy

Led the product development roadmap for GoDaddy Airo, launching key features that resulted in a 30% increase in user adoption within six months.

Collaborated with cross-functional teams to implement AI-driven customization tools, reducing website build time by 40% and improving user satisfaction scores by 25%.

Conducted market analysis and user feedback assessments that led to a 50% increase in feature usage by optimizing core functionalities based on customer needs.

Drove product updates that enhanced ease of use, resulting in a 35% reduction in support tickets related to website building issues over a three-month period

Leading Digital Transformation at Tarabya British Schools

Developed and executed marketing campaigns that increased student enrollment by 20% year-over-year, contributing to the highest intake in the school’s history.

Led the launch of a new digital platform for prospective students, improving user engagement by 35% and increasing inquiries by 25% within the first quarter.

Implemented data-driven strategies that optimized marketing spend, reducing cost per acquisition by 18% while boosting conversion rates by 22%.

Created targeted outreach programs for international students, resulting in a 30% increase in applications from overseas markets within one academic year.

Expanding Customer Base by 86% at NTV

At NTV, I started a strategic initiative to expand our customer base, focusing specifically on Arabic-speaking audiences in Europe and the MENA region. This involved conducting comprehensive surveys with incentives for participants, allowing us to segment our existing customer base and gain a deep understanding of their preferences. The insights from this segmentation enabled us to tailor our marketing efforts, delivering content and messaging that resonated with the target audience. This approach was instrumental in achieving an 86% increase in our customer base, effectively broadening our market reach and strengthening our position in the industry.

Additionally, I led the development and launch of a new IPTV product specifically designed for Arabic-speaking viewers. This initiative was a separate but complementary effort to our customer base expansion, aiming to cater to the unique cultural and entertainment needs of Arabic audiences in Europe and the MENA region. The successful introduction of this tailored product helped solidify NTV’s reputation as a culturally attuned provider, further contributing to our overall market growth and customer engagement.