Adem Asha's Experience

Senior Product Marketing Manager

Led the product development roadmap for GoDaddy Airo, launching key features that resulted in a 30% increase in user adoption within six months.
Collaborated with cross-functional teams to implement AI-driven customization tools, reducing website build time by 40% and improving user satisfaction scores by 25%.
Conducted market analysis and user feedback assessments that led to a 50% increase in feature usage by optimizing core functionalities based on customer needs.
Drove product updates that enhanced ease of use, resulting in a 35% reduction in support tickets related to website building issues over a three-month period.

Developed and executed marketing campaigns that increased student enrollment by 20% year-over-year, contributing to the highest intake in the school’s history.
Led the launch of a new digital platform for prospective students, improving user engagement by 35% and increasing inquiries by 25% within the first quarter.
Implemented data-driven strategies that optimized marketing spend, reducing cost per acquisition by 18% while boosting conversion rates by 22%.
Created targeted outreach programs for international students, resulting in a 30% increase in applications from overseas markets within one academic year.

Launched tailored journey packages that drove a 40% increase in bookings within six months, significantly enhancing customer engagement and repeat purchase rates.
Implemented a data-driven marketing strategy that improved customer segmentation, leading to a 30% uplift in email campaign open rates and a 20% increase in conversion rates.
Collaborated with product and design teams to introduce a personalized trip-planning tool, reducing customer churn by 25% and boosting user retention by 35%.
Lead a social media and influencer campaign that generated a 50% increase in website traffic and a 15% growth in new customer acquisitions in the first quarter

Orchestrated targeted email marketing campaigns by leveraging industry-specific trends and advanced analytics, resulting in an average 30% increase in client engagement and a 20% boost in conversion rates
Conducted comprehensive trend analysis using data visualization tools and predictive analytics to deliver strategic recommendations, enhancing client marketing strategies and achieving an average of 25% improvement in campaign performance metrics.

Led the launch of the Arabic version of NTV’s platform, resulting in a 45% increase in user sign-ups from Arabic-speaking customers across the EMEA region within four months.
Developed localized marketing campaigns tailored to the Arabic-speaking audience, boosting customer engagement by 30% and increasing subscription conversions by 20%.
Collaborated with product and UX teams to ensure culturally relevant content and features, improving customer satisfaction scores by 25% among EMEA users.
Initiated partnerships with local influencers and media outlets, driving a 50% increase in platform visibility and a 15% rise in app downloads in key EMEA markets.